Privacy Policy

1. Who We Are

SWOT Solutions ("we", "our" or "us") is a digital agency registered in Tamil Nadu, India. We provide web design, web development, SEO, AI application development and mobile app services to businesses across India and internationally.

Website: https://swot.co.in
Email: hello@swot.co.in
Phone: +91 99440 45025
Address: Trichy, Tamil Nadu, India

2. Information We Collect

2.1 Information You Provide

When you contact us via our website forms, email or phone, we may collect:

• Your name and contact details (email address, phone number)
• Your company name and location
• Project description or service enquiry details
• Any files or documents you share with us voluntarily

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical information through Google Analytics and server logs:

• IP address and approximate geographic location
• Browser type, version and operating system
• Pages visited, time spent on pages and referral source
• Device type (desktop, mobile, tablet)

2.3 Information from Free Tools

Our free online tools (word counter, image compressor, regex tester, etc.) operate entirely client-side in your browser. No data entered into or processed by these tools is transmitted to our servers or stored by us.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to enquiries: Reply to your contact form submissions, emails and consultation requests
• To deliver services: Communicate with you throughout your project, share deliverables and invoices
• To improve our website: Understand how visitors use our site and improve content and usability using aggregated analytics data
• To comply with law: Meet our legal, tax and accounting obligations as an Indian business
• To send relevant updates: Only if you have explicitly opted in to receive communications from us

We do not sell, rent or trade your personal information to any third party for marketing purposes.

4. Cookies

Our website uses cookies to provide a better user experience. Cookies are small text files stored on your device.

Cookies We Use

• Google Analytics (_ga, _gid, _gat): Anonymous website traffic analysis. We use these to understand how visitors find and use our website. No personally identifiable information is included. You can opt out at tools.google.com/dlpage/gaoptout.
• Session cookies: Temporary cookies that expire when you close your browser. Used for basic website functionality.

You can control cookies through your browser settings. Disabling cookies may affect some website functionality.

5. Sharing Your Data

We only share your personal data with third parties in the following limited circumstances:

• Service providers: Google (Analytics, Workspace), email hosting providers — only to the extent necessary to operate our business
• Legal requirements: If required by Indian law, court order or government authority
• Business transfers: In the event of a merger or acquisition, data may be transferred to the new entity with equivalent privacy protection

We require any third party we share data with to protect it with the same level of care we apply to your information.

6. Data Retention

We retain your personal data only for as long as necessary:

• Contact enquiries: 3 years from last communication
• Client project data: 7 years for tax and legal compliance under Indian law
• Analytics data: 26 months (Google Analytics default)
• Marketing opt-ins: Until you unsubscribe or request deletion

7. Your Rights

Under India's Digital Personal Data Protection Act (DPDPA) 2023 and applicable privacy laws, you have the following rights regarding your personal data:

• Access: Request a copy of personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data (subject to legal retention requirements)
• Objection: Object to processing of your data for marketing purposes
• Portability: Request your data in a portable format
• Withdraw consent: Withdraw any consent you have given at any time

To exercise any of these rights, email us at hello@swot.co.in. We will respond within 30 days.

8. Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. These include:

• HTTPS encryption on all website communications (TLS 1.3)
• Access controls limiting who can access personal data within our team
• Regular security reviews of our systems and processes

No method of transmission over the internet is completely secure. While we strive to protect your data, we cannot guarantee absolute security of information transmitted to our website.

9. Third-Party Links

Our website may contain links to third-party websites (social media, partner tools, etc.). This Privacy Policy does not apply to those websites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our website and services are directed at business professionals and are not intended for children under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page with a revised "Last updated" date. We encourage you to review this page periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or our data practices, please contact us:

SWOT Solutions
Email: hello@swot.co.in
Phone: +91 99440 45025
WhatsApp: Message us on WhatsApp
Address: Trichy, Tamil Nadu, India

We aim to respond to all privacy-related enquiries within 5 business days.