← About SWOT
Our Process

Clear. Collaborative.
Zero Surprises.

Every SWOT project follows the same transparent process — from the first discovery call to post-launch growth. You'll always know exactly where your project stands, what's coming next, and why.

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Why Process Matters

The Reason Most Projects Fail Isn't Talent — It's Process

In our experience reviewing dozens of failed web projects, the problems are almost never technical. They're about unclear expectations, poor communication, scope creep, and surprises at invoice time.

We built our process specifically to eliminate every one of those failure points — with fixed milestones, written approvals at each stage, and weekly status updates regardless of what's happening.

📋
Written Brief
Every project starts with a detailed written scope — no ambiguity about what's included.
Stage Approvals
You approve each milestone before we proceed. Nothing moves without your sign-off.
📅
Weekly Updates
Every Friday you receive a progress update — what's done, what's next, any blockers.
🔒
Fixed Pricing
Quoted price is final price. We've never sent a surprise invoice in 4+ years of business.
Step by Step

Our 6-Step Project Process

Designed for transparency, speed and results — every time.

01
🎯
Week 1

Discovery & Strategy

1–2 days

A focused 60-minute discovery call to understand your business goals, target audience, competitive landscape and technical requirements. We ask the right questions so we solve the right problem.

Business Goals Aligned Tech Stack Decided Written Brief Delivered
02
📐
Week 1–2

Wireframes & Planning

3–5 days

Low-fidelity wireframes map out every page — layout, user flows, content hierarchy and navigation. You review and approve before any visual design begins. This stage prevents the most expensive type of rework.

Figma Wireframes Sitemap & User Flows Client Approval Required
03
🎨
Week 2–3

Visual Design

5–7 days

High-fidelity designs in Figma — every page, every state, every component. We design desktop and mobile simultaneously. You get two revision rounds included, with clear feedback via Figma comments.

Desktop + Mobile Designs 2 Revision Rounds Design System Delivered
04
⚙️
Week 3–6

Build & Develop

2–4 weeks

Clean, commented code built to your approved designs. Weekly staging demos so you can see real progress. Backend, frontend, integrations and CMS setup all handled in this phase. Daily commits to a shared GitHub repository.

Weekly Staging Demos GitHub Access Friday Progress Updates
05
🧪
Week 6–7

Testing & QA

3–5 days

Comprehensive cross-browser testing (Chrome, Safari, Firefox, Edge), device testing (iPhone, Android, iPad, desktop), PageSpeed optimisation, SEO checklist, form testing, and a full security review before anything goes live.

Cross-Browser Testing PageSpeed 90+ Target Security Audit
06
🚀
Week 7–8

Launch & Grow

Ongoing

Zero-downtime deployment, DNS migration support, Google Analytics & Search Console setup, sitemap submission, and a full handover call walking you through how to manage your new site. Post-launch support for 30 days included in every project.

Zero-Downtime Deploy Analytics Setup 30-Day Support Included
Every Project Includes

What You Get With Every SWOT Project

📄
Written Project Brief
A detailed document outlining exactly what we'll build, what's excluded, timeline and payment schedule. Signed before work begins.
🔗
Shared Project Board
Access to your Trello/Notion project board showing every task, its status, and what's coming next. Transparency by default.
📞
Weekly Status Calls
30-minute weekly call (or detailed written update if you prefer) every Friday — progress, blockers, next week's plan.
🎨
All Source Files
You own everything — Figma design files, all source code, database schemas, deployment configs. No vendor lock-in.
📊
Analytics & SEO Setup
Google Analytics 4, Search Console, sitemap, robots.txt and basic on-page SEO included in every web project.
🛡️
30-Day Post-Launch Support
Bug fixes, content updates and technical questions answered free for 30 days after every project launches.
Timelines

How Long Does My Project Take?

🌐
Informational Website
3–4 weeks
5–8 page website, custom design, CMS setup, SEO basics and analytics. Our most common project type.
🛒
E-commerce Store
6–10 weeks
Product catalogue, payment gateway, order management, GST invoicing, and admin dashboard.
⚙️
Web Application / SaaS
8–20 weeks
Custom business logic, user authentication, admin panels, APIs and integrations. Scoped per project.
📱
Mobile App (iOS + Android)
10–16 weeks
React Native or Flutter cross-platform app, API backend, App Store submission support.
🔍
SEO Campaign
3–6 months
Full audit, keyword strategy, on-page optimisation, content plan and monthly reporting.
🤖
AI Integration
4–8 weeks
AI chatbot, document processing, recommendations engine or LLM integration into existing products.
FAQ

Common Process Questions

What happens if I want to change something mid-project?
Minor changes within scope (wording, colours, layout tweaks) are accommodated at no extra cost. Significant scope additions — new features, additional pages, major redesigns — are quoted separately with a clear change order before work begins.
How do payments work?
Standard split is 50% upfront to begin work, 50% on final delivery. For larger projects (above ₹1 lakh), we offer a milestone-based payment structure: 40% at start, 30% at design approval, 30% at launch. We accept NEFT, UPI, and international wire transfers.
Can I see work in progress before the final delivery?
Absolutely — this is built into our process. You'll have a staging URL from the start of development, updated weekly. For design projects, you'll review Figma files with comments before any code is written.
What if I'm not happy with the design?
Two revision rounds are included in every design phase. We've never had a client who was genuinely unhappy after revisions — our discovery process is thorough enough that designs rarely miss the mark significantly. In the rare case of a serious mismatch, we discuss it openly and find a solution.
Do you work with clients outside Tamil Nadu?
Yes — about 40% of our clients are from other Indian states and internationally. Our entire process works remotely: discovery calls via Google Meet, design reviews in Figma, project updates via email and WhatsApp. Location has never been a barrier.

Ready to Start Your Project?

Book a free 30-minute discovery call. We'll scope your project, answer every question and give you a firm quote within 24 hours.