Frequently Asked
Questions

SWOT Solutions is a digital agency based in Trichy, Tamil Nadu, India. We've been building web products, mobile apps and digital marketing campaigns since 2020. Our team of designers, developers and SEO strategists works with clients across India and internationally. We serve everyone from funded startups to established SMEs and individual founders.

Our typical clients are:

• Startups building their first product or MVP
• Small and medium businesses that want a professional online presence
• E-commerce businesses launching or upgrading their online store
• Founders who want an AI integration built into their existing product
• Companies from other cities who want a technical partner in India

We've worked across industries including healthcare, finance, education, retail, manufacturing and professional services.

Yes — about 40% of our clients are from outside Tamil Nadu and roughly 15% are international. Our entire process works remotely with no drop in quality. Discovery calls via Google Meet, design reviews in Figma, code on GitHub, updates via email and WhatsApp. If you prefer in-person meetings, we're happy to visit clients within Tamil Nadu.

We occupy a deliberate middle ground. Unlike a solo freelancer, we have a full team covering design, development, SEO and AI — so you never hit a capability gap mid-project. Unlike a large agency, you work directly with our senior team on every project — no account manager layers, no juniors being trained on your budget. You get agency capability with boutique attention.

Yes — visit our Portfolio page for visual examples and our Case Studies page for detailed project breakdowns including metrics and results. We can also share additional work relevant to your specific industry during a discovery call.

Yes, absolutely. We regularly sign mutual NDAs before discovery calls for sensitive projects. We treat all client business information as confidential regardless of whether a formal NDA is in place — it's simply part of how we operate. Send us your NDA or we can provide ours.

It genuinely depends on what you need. A rough guide:

• 5–8 page informational site: ₹40,000 – ₹80,000
• E-commerce store: ₹60,000 – ₹1,50,000
• SaaS or web application: ₹1,50,000 – ₹8,00,000+

The best way to get an accurate number is a 30-minute discovery call — we'll scope it properly and give you a fixed quote in writing within 24 hours. See our detailed website pricing guide for a full breakdown.

We work on a fixed project fee for defined-scope work. This means you know the exact cost before work begins — no surprise invoices. For ongoing work (maintenance, retainers, continued development), we charge a fixed monthly retainer or a day rate. We do not do open-ended hourly billing for project work.

Standard terms are 50% advance to begin work, 50% on delivery. For larger projects (above ₹1 lakh), we use a milestone-based schedule (40% / 30% / 30%). We accept NEFT, UPI, and international wire transfers. Invoices include GST and are issued through our registered business.

For simple projects, yes — fill in our contact form with as much detail as possible (pages needed, features, references) and we'll send a ballpark estimate by email. For anything complex or if you want an accurate fixed quote, a 30-minute call is the fastest way — it eliminates 10 back-and-forth emails and usually takes less total time.

Yes, for larger projects we're happy to structure milestone-based payments that align with your cash flow. For ongoing retainer work, monthly billing is standard. We don't offer financing but we'll always try to find a payment structure that works for both parties. Just ask when we're discussing the project.

It starts with a free 30-minute discovery call. We discuss your goals, requirements, timeline and budget. After the call, we send a written project proposal within 24 hours covering scope, deliverables, timeline and fixed price. Once accepted and the advance payment is received, we schedule the kickoff and work begins. See our full How We Work page for the complete breakdown.

Typical timelines:

• 5–8 page website: 3–4 weeks
• E-commerce store: 6–10 weeks
• Web application / SaaS: 8–20 weeks depending on complexity
• Mobile app (iOS + Android): 10–16 weeks
• SEO campaign: First results visible in 60–90 days; significant results by month 4–6

Timelines include design, development, revisions and testing. Client content delays are the most common cause of timeline extension — having content ready speeds things up significantly.

Every project includes two rounds of revisions at the design stage and one round at the development stage. A "round" means we make all the changes you request, then you review again. In practice, we rarely need both revision rounds because our discovery process is thorough. If you want changes beyond the included rounds, we charge a small additional fee per round.

The key inputs we typically need from you:

• Brand assets (logo files, fonts, colour codes if available)
• Website content (text, images — we can help with both if needed)
• Timely feedback at review stages (we ask for 48–72 hours)
• Login credentials for any platforms we need to access
• Prompt answers to any clarifying questions that arise

Minor tweaks within the agreed scope are absorbed at no extra charge. Significant additions — new features, extra pages, major redesigns — are quoted as a change order before work begins. We've never had a client feel surprised by change order charges because we define scope very clearly upfront and explain what's inside vs outside before we start.

We choose the best technology for each project:

• Marketing sites: Custom HTML/CSS/JS or WordPress + WooCommerce
• Web applications / SaaS: Laravel (PHP) or Next.js (React) with Node.js or Python backends
• E-commerce: WooCommerce, Shopify, or fully custom Laravel builds
• Mobile apps: React Native or Flutter

We don't have a preferred vendor — we pick what's genuinely right for your specific needs and long-term maintenance requirements.

Yes — we build all client sites with a CMS that lets non-technical users update content without touching code. For WordPress/WooCommerce sites, you'll be editing in the standard WordPress dashboard. For custom builds, we either integrate a headless CMS (like Contentful or Sanity) or build a simple custom admin panel. We include a handover session to walk you through everything.

Yes — you own all custom code, design files and content created for your project once final payment is received. We hand over the complete repository, Figma source files and all credentials. We have zero vendor lock-in. You should be able to take your deliverables to any other developer to continue work if needed.

We don't host sites ourselves (we don't want your site's uptime to depend on our server bills). We strongly recommend and configure the right hosting for each project — typically Cloudways, DigitalOcean, or AWS. We handle the full server setup, performance optimisation and SSL configuration as part of every project. Annual hosting costs are paid directly by you to the hosting provider, typically ₹5,000–₹25,000/year.

No — and any SEO agency that guarantees specific rankings is misleading you. Google controls its own algorithm. What we can do is apply proven, white-hat SEO practices that consistently improve rankings for clients across hundreds of engagements. We set realistic expectations upfront and track progress with transparent monthly reporting.

Technical fixes and on-page changes show improvements in Google Search Console within 4–8 weeks. Meaningful traffic growth typically begins at month 3–4, with strong results by month 6. SEO is a compounding investment — the sites that commit for 6–12 months see the most dramatic results and don't lose rankings when they stop (unlike paid ads which stop the moment you pause).

They serve different purposes. Google Ads gets you traffic today but stops the moment your budget runs out. SEO builds organic visibility that continues working even when you stop investing. Most of our clients run both — ads for immediate leads and SEO for sustainable long-term traffic. For most Indian SMEs with limited budgets, SEO has a significantly better long-term ROI.

Yes — local SEO is one of our strongest services and often gives the fastest results. We set up and optimise your Google Business Profile, build local citations across 30–50 relevant Indian directories, create location-targeted landing pages and target city-specific keywords ("CA in Trichy", "web design Coimbatore", etc.). Most clients see 5–10× more Google Business profile views within 60 days.

We build cross-platform using React Native or Flutter, which means a single codebase runs on both iOS and Android. This is cost-effective and practical for most apps. For apps requiring very specific native performance or hardware access (complex AR, high-performance games), native development may be recommended — we'll discuss this honestly if it applies to your project.

Yes — App Store and Google Play submission support is included in our mobile projects. We handle the build signing, metadata, screenshots, descriptions and submission. You'll need Apple Developer and Google Play developer accounts (₹7,500/year and $25 one-time respectively). First-time submissions typically take 2–5 days for Play Store approval and 1–3 days for App Store review.

Yes — we build the complete product: mobile app + backend API + database + admin panel. We prefer end-to-end ownership because it eliminates integration issues and reduces communication overhead. If you already have a backend, we're equally happy to build the mobile app against your existing API.

Our most common AI projects:

• Customer support chatbots (WhatsApp + website, trained on your data)
• Document processing automation (invoices, contracts, forms)
• AI content tools integrated into existing products
• Recommendation engines and personalisation systems
• Internal automation replacing repetitive manual workflows
• RAG (Retrieval-Augmented Generation) systems for internal knowledge search

We work primarily with Python, FastAPI, OpenAI, Anthropic Claude and LangChain.

Not for most use cases. LLM-based applications (chatbots, document processing, content generation) use powerful pre-trained models and only need your business data in a structured format — your FAQ, product catalogue, policy documents. We'll tell you honestly during discovery whether your use case requires significant training data or not.

A focused integration (chatbot, document processor, one specific automation) typically costs ₹40,000–₹1,20,000 depending on complexity. Ongoing AI API costs (OpenAI, Anthropic) are billed directly to you at cost — we don't mark these up. More complex systems requiring custom model training or multi-agent workflows are scoped individually.

Yes — every project includes 30 days of free post-launch support. After that, we offer monthly maintenance retainers covering security updates, plugin updates, uptime monitoring, performance checks and a set number of content update hours per month. Retainers start from ₹4,000/month for standard websites up to ₹15,000/month for complex applications.

In the 30 days after launch, any bugs or issues caused by our work are fixed at no charge — same business day for critical issues. After 30 days, bug fixes from our work are still treated as our responsibility and addressed promptly. Issues caused by third-party plugin updates, hosting configuration changes or client-side edits fall under standard maintenance work.

Yes — we regularly take over and maintain existing websites, WordPress sites and web applications. We'll do a brief technical audit first to understand what we're working with, then give you a clear picture of the site's health and what (if anything) needs addressing. This is a no-commitment, low-cost service — email us with access details to get started.